A huge hello and welcome to all the newbies here.
It’s been a while since I said ‘hi’.
I began Ellenny Swim out of frustration. I could never find the kind of swimwear I wanted to wear.
With very sun sensitive skin - you know the kind that goes from white to red to white again - there were very few options for me. When I was younger I used to wear men’s surf rashies because there weren’t even any for women!
They were always black and squashed my boobs and didn’t look very glam at all.
So then I started designing some better shapes for women, that take into account our boobs and curves.
I put in a shelf bra so you don’t have to wear bathers underneath and be battling all the different layers in the ocean.
I had some gorgeous prints designed to give them a sophisticated and designer vibe. Who says we can’t look fab at any age or size at the beach?
I used eco friendly luxurious fabric because the earth and world are important to me.
I began fusing regular swim designs with more sunsmart features like a high back - this has never been done before.
I found a BIG gap in the market and I used a diverse range of models including older and curvy women. This is also resonating with you. And now I see more diversity across other brands and it makes me really happy.
I think I nailed the brief and am overwhelmed with the love and support I get from you - my wonderful customers.
So thank you for reading this far and for supporting a small Aussie business.